Direct.Farm

About project

The agrotech and fintech platform combines the leading network of the Russian farming industry, advanced farm management software, and an agricultural inputs marketplace, all supported by innovative financial services.
Direct.Farm Vmeste application demo

Facts

Pre-seed round on valuation of $2M
Seed round on valuation of $25M.
$1M Tech budget.
20+ Developers.
2.5 years Time-to-market.

Customer

Direct.Farm

Goal

darts image
To launch an online ecosystem that provides:

  1. A resourceful information and networking hub for sharing agricultural knowledge and expertise

  2. A marketplace for farming products and services

  3. Innovative Fintech services aimed at farmers, input distributors, vendors, grain traders, and producers

  4. Advanced farm resource planning and production management software

  5. Employee search capabilities

  6. A transparent rating agency utilizing blockchain technology for agricultural market participants

  7. Professional financial advice from banking experts


To design a mobile application for Android and iOS platforms where industry professionals exchange expertise and support each other.

To create a farm management platform for growers, including the HQ software, mobile applications for agronomists, and software for third-party contractors, consultants and input suppliers support staff.

Implementation

Idea (Q4 2017)

Our project managers met with the customer to gain a clear understanding of their goals and objectives.


Proof of Concept (Q4 2017 – Q2 2018)

  • Identified the optimal technology stack and determined the project timeframe.
  • Provided appropriate recommendations and calculated project costs.
  • Developed brand identity with the help of our designers.
  • Registered Direct.Farm as the official legal trade name.
  • Assembled a team of 15 developers.
  • Developed and released the first working prototypes of the Direct.Farm web and mobile applications for Android and iOS with basic functionality.
MVP (Q3 2018 – Q1 2019)

  • Released the first fully functional web version of Direct.Farm, including a social blog and a marketplace for goods and services.
  • Integrated a blockchain-based rating agency into the platform.
  • Developed and launched the fully functional Direct.Farm mobile application.
  • Implemented synchronization across all platforms and conducted final testing.
  • Developed, tested, and released the Vmeste.Direct.Farm mobile application.
Working Business (Q1 2019 – Present)

  • Prepared project documentation, including technical specifications, as per the client's request for the investment round.
  • Finalized the legal aspects of the project.
  • Conducted an investment round with our participation, successfully selling 30% of the company shares to a new investor.
  • Project valuation reached $3 million.
  • The project continues as the client requested the development of an additional platform.
  • Initiated development of Audit.Direct.Farm.

Results

1

Direct.Farm is the number 1 online business platform for farmers in Russia, Belarus, Azerbaijan, Armenia, Georgia, Kazakhstan, and Ukraine. Currently, it is the largest network of agricultural technology in Russia. The number of participants (agronomists, livestock breeders, heads of agricultural enterprises) ~10 000 people (including 4 000 + agronomists, 2 000+ livestock breeders) from 74 subjects of the Russian Federation and 17 subjects of the CIS countries and Ukraine.

2

Vmeste.Direct.Farm – a mobile application available for download on Google Play and App Stores. Already used by more than 15 000 industry professionals.

Technologies

Basic technologies
1
  • Java
  • Java (Android)
  • MVC
  • Nginx
  • SWIFT
Storing and working with data
2
  • ClickHouse
  • PostgreSQL
Web Interface
3
  • React.js
  • Yandex.Maps.API
Blockchain
4
  • Stellar fork
Message Brokers
5
  • RabbitMQ
Version control system
6
  • Git

Screenshots

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